# I build AI tools. I design learning. I train people in AI.

I'm Jim Ralley. I'm an AI builder, creating systems, agents and tools for agencies and businesses. I've also designed and facilitated learning experiences since 2008.

These two worlds come together when I design and facilitate AI training, workshops, and enablement.

## Worked with

IKEA, Accenture, Google, Macmillan Education, Environment Agency, FCDO, EdTech Hub, IMEX, Propellernet, Hyper Island, Brink, Search Seven, Peerpod, Dream Valley, Edifai, Rare, Into Games, Kvinna till Kvinna, Spring Impact, Volvo, BNP Paribas, Swedish Institute, Toca Boca, Pearson College London, Microsoft, BBC, Electrolux, BlackRock, Ubisoft, Dentsu, AKQA, Capco, Brandwatch, UNDP, UN Challenges Forum, Colearn, Abracademy, Shiftic, Bauer Media, Idemia, Rinse FM, Freeformers, The Fem League, The Tempest Two, bulb, Makers Unite, Sustainability Consult, UpSkill Universe, Digital Society School, ICA Group, Justlife, Pan Macmillan, Speedo, DEPT, CreatED, Mischief Makers, Take Art, Sanctus, Planethon, RIBA, Projects by IF, Olof Palme International Center, Impunity Watch, We Effect, Lloyds Banking Group, Haskoning, RBS, WPP, Publicis, MIGA (World Bank Group), Keepit, Bupa, NHS, Södra, Liva Partners, Camelot, InterSystems, Hopscotch, Huddersfield Choral Society.

## My two worlds collide

- **AI tools and platforms.** Most of what I build has nothing to do with learning. An agency's in-house AI platform, a social impact scoring tool, a door access system for a coworking space, team dashboards.
- **AI training.** I come from experiential learning, so my AI training isn't theory. Teams build genuinely useful things, quickly, then make them better. Copilot afternoons, AI sprints, foundations workshops, weekly microlearning.
- **Learning design and facilitation.** Leadership, culture and change programmes for IKEA, Accenture, Macmillan Education, the Environment Agency and FCDO. Trained in experiential learning at Hyper Island.

## Selected work

- **CoPilot Exploration, and the app that ran it** (IMEX, 2026, AI training). IMEX asked for an AI confidence afternoon for around 80 staff, scoped to Microsoft Copilot. I designed a two-act session in mixed groups of four, then built live.flux.am to run it across projectors, desks and phones. Around 20 small agents were built by the end, followed by a six-week practice loop.
- **The IKEA Way** (IKEA, 2022 to now, Learning). The IKEA Way is a leadership culture programme first run the year before I was born, updated every few years. Since 2022 I've worked on the redesign, content, the tech before and during delivery, and the evaluation and reporting.
- **The Labs AI platform** (Propellernet, 2026, Build). Propellernet is a 55-person Brighton agency. I'm the architect and primary builder of its in-house AI platform: multi-agent Slack bots, team hubs, single sign-on across every tool and a knowledge base with an MCP layer.
- **Social Impact Index** (Search Seven, 2026, Build). Search Seven wanted a way to open conversations with purpose-led organisations. I built a public tool that scores how clearly an organisation's social impact shows up on its website, plus a private workflow where staff research and assess prospects. AI proposes, a named human decides.

## 18 years in learning. 4 years in AI.

- **2026**: Building for agencies and clients, designing learning, and training teams in AI.
- **2025**: Claude Code launches and the mini pivot begins!
- **2024**: Started building automations with n8n and Lovable.
- **2023**: Co-founded Fathom, an AI learning analytics startup, and closed it in 2025 when it didn't work out.
- **2022**: ChatGPT and Midjourney launch, and AI goes into my workflow. Accenture, The IKEA Way, Brink.
- **2018**: Pivoted to pure learning design and consulting.
- **2016**: Co-founded Flux as an organisational change consultancy.
- **2012**: Hyper Island. Designed and led the MA in Digital Management, designed a new MA in Digital Experience Design, and later became Learning Lead.
- **2010**: Masters with Distinction, specialising in Creative Learning. Thesis on tech in education.
- **2008**: Co-founded The Big Art People. Art workshops in schools and communities. Ran for 2 years and worked on 100+ projects.

## Method

- **It must be practical.** It's not about what people know at the end of a session. It's about what they can actually do back at work the next day.
- **It must be relevant.** Motivation is the key factor in learning, so I build it around the work people actually do, not generic examples.
- **I am knee deep in it.** I build with AI every day, on real work. That's where my training comes from, not from slides about it.

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Need something built, designed, or both? Email jim@flux.am.

Jim Ralley, Flux (flux.am), Hastings, UK.